Fall is all about pumpkin spice, photoshoots in parks, Thanksgiving, Halloween, and changing tires. This is how marketers see it. It works for me as well but only on the top levels. Deeper inside I feel that each Fall is a new beginning.
“Life starts all over again when it gets crisp in the fall.”
F. Scott Fitzgerald
Twenty years ago on the 1st of September, I went to school. What I remember about that day is being excited and uncomfortable. I was wearing a new dress with a tight itchy collar and carrying a super heavy bouquet that made my arms sore.
Eleven years later I was walking down the city center streets on my first day of University. I was excited again, but thank God I had no flowers. My life changed: new people, new routines, and most importantly – new notebooks. I am a proud notebook window shopaholic: my heart skips a beat every time I see the Notebooks and Planners department.
Four more years and I met my husband. It was a November night out. I remember breathing in crisp air thinking that I’m gonna focus on studies, I don’t need a boyfriend right now – my heart’s been broken, that’s why. And then I see him sitting with friends at the next table. They invited us to play a board game and several hours later only two people noticed that there was no one around and it was 4 am. And so the story began.
Also in the Fall, we had a baby. That September morning I woke up and thought “A nice day to be born”. Twelve hours later I was trembling, crying my soul out, and holding a tiny creature making his first breaths.
A year ago we packed our life in three bags and moved to Canada. September 22nd is the day when we heard “Welcome to Canada” from an immigration officer. We enjoyed Toronto as tourists and explored Edmonton as newcomers settling down.
This Fall I’m stepping into a new life again – a new career. On the 18th of September, I applied for a job the description of which made my heart beat faster. Creating content in English is my dream right now. I didn’t have the required experience, but they offered me to do the assignments, and apparently, it was a success. September 24th – the day we landed in Edmonton – was the day of the team interview. Introducing myself to a group of people over Zoom was challenging but they were so welcoming and friendly that I felt at ease. The next day I got a call. They offered me the job. I called my husband but a wave of crying and sobbing made it hard to understand what I was saying.
I am delighted to study again. Diving into content marketing makes me look at promotion emails from a different perspective. Can’t wait to start merging theory with practice!
This Fall no itchy collars, no immigration. Just the fifth anniversary of that November night, a great leap of faith, and some new notebooks.
